Your first digital product: what to create and how to sell it.
You’ve got ideas, expertise, and a fire to help others—but how do you turn that brilliance into something people can actually buy? Creating your first digital product can feel overwhelming, but it doesn’t have to be. With the right strategy, you can turn your knowledge into an offer that sells—again and again.
Whether you're looking to generate passive income, build your authority, or scale your services, digital product creation is one of the smartest (and most scalable) moves an entrepreneur can make.
Here’s how to get started—without the spiral.
Step 1: Choose the Right Format
There are tons of digital product ideas out there, but the right one for you comes down to two things: what you know and how your audience learns best. A few beginner-friendly formats:
Ebooks or guides: Great for checklists, how-tos, or frameworks.
Mini courses: Perfect for solving one specific problem with video or slides.
Templates & toolkits: Plug-and-play value for your audience, from email swipe files to Canva designs.
Workbooks: Interactive PDFs that guide your client through a process.
Start small. You don’t need to build an empire overnight—you just need one great product that helps someone take action.
Step 2: Make It Actually Useful
When you’re figuring out how to create a digital product, start by asking:
“What does my audience keep asking me for?”
The best digital products solve a specific problem, in a specific way, for a specific person. Clarity > complexity. Focus on delivering one transformation and make it easy to consume.
Bonus: You already have what you need. Look at your most popular blog posts, Instagram DMs, client questions, or voice notes. That’s content gold.
Step 3: Set It Up to Sell
You built it—now let’s talk about how to sell digital products online.
You’ll need:
A simple landing page (We recommend one that speaks directly to the problem your product solves.)
A payment processor (like ThriveCart, Gumroad, or Shopify)
Email marketing setup to deliver the product and nurture the buyer
Want to level up? Use a content calendar to promote it regularly through emails, blogs, social posts, and freebies that lead to the sale.
Step 4: Let It Work While You Sleep
One of the biggest wins of digital products? Passive income for entrepreneurs.
Once it’s built and set up, your product keeps working for you—bringing in leads, building authority, and generating revenue without trading your time for money.
Set it. Sell it. Scale it.
Final Thoughts
Creating your first digital product is less about being perfect and more about getting started. Your audience is waiting for you to put something out there. Don’t overthink it—just solve a problem you know how to solve, and let the magic happen.
And if you need help building it?
We’re your besties for that. Let’s create something brilliant—together.