 Pay
Per Click Evaluation/Launch
Pay-Per-Click advertising is
paying per keyword on a click bidding basis for your ad
to appear on the 3 major search engines - Google, Yahoo
and MSN.
SEO
Content Related Evaluation / Action Plan
 SEO stands
for search engine optimization.
Content SEO consists of things you do and don't do relevant
to content to attract the approval of search engine crawlers.
You want lots of keyword rich content, well organized
content, and content that is always changing and being
updated. This tells search engines like Google your site
is legitimate and active and the "bot" or "crawler" acts
to present your ads to consumers searching on keywords
within your site.
SEO Technical Structure Evaluation: This
is the technical side of SEO — developers make sure
your site is built in a way that does not block search
engine crawlers. They check for coding errors, non-compatible
applications running, policy forbidden development
and other site structure details.
Email
Blasts
Monthly Email blasts are short
post card type email pieces that are meant to be very
compelling and have few call to actions. The goal of
an email blast is to sell products. The goal is get the
consumer to click through to your site or offer. They
consist of a small postcard
design and a landing page or drive to an existing site
page.
e-Newsletters
Email Newsletters are usually
one page of compelling text, links and images. The goal
of an eNewsletter is to provide your loyal customers
free information they can use. They also can sell product
via special offers, other company sponsored offers but
are most successful as a loyalty building tool reminding
your customers you are there and leading them to your
site and special offers. |
